Pinterest predicts Goth, pearlcore and checkers will dominate fashion in 2022

2021-12-16 08:02:20 By : Mr. Tony Wang

The social media platform Pinterest predicts that fashion and beauty trends in 2022 will include Gothic clothing, pearls, gorgeous, embracing plaid and casual underwear, as well as glittering beauty, scenic manicures and natural hair.

The annual "Pinterest Forecast" trend report is not a review or summary of fashion trends, but a fashion and beauty, household, food, health, parenting, and travel in 2022. It predicts its trends by analyzing what its 400 million monthly users worldwide have been searching for, with an average accuracy rate of 80%, because eight out of ten of its predictions for 2021 have been achieved.

2022 will be the year when Goth will become the mainstream of all age groups, including Goth baby clothes, search volume increased by 120% year-on-year, business casual wear and nightwear increased by 90% and increased by 185%.

Next year, people of all ages will also see rainbow colors in their homes, jewelry boxes, and nail art, and pearl nuclei will become the main trend. Searches for pearl-decorated dresses have tripled, while searches for men's pearl necklaces have increased by a staggering seven times, and searches for pearl rings have doubled.

According to Pinterest's new dress for 2022, dressing loudly is the new dress, vibrant outfits and colorful palettes, from rainbow dresses to electric blue outfits. Pinterest adds that “dopamine” dressings are about a feeling of good fit, suitable for all genders and age groups. Searches for women’s rainbow dresses doubled year-on-year, while searches for electric blue clothing increased by 140%, and searches for gradient dresses increased by 95%. Interest in fuchsia dresses has also increased fourfold, and searches for vibrant clothing have increased by a staggering 16 times.

Checkered designs will also appear in all areas of people's lives in 2022, from tailoring and nails to carpets and tiles. Male millennials and baby boomers are driving fashion trends as they turn to tile patterns to upgrade their suits. Searches have increased by 95%, while general interest in checkerboard patterns has increased by 160%. This trend has also appeared in nails, with searches for checkered nails increasing by 165%.

The final fashion trend is "Lounger-erie". Pinterest explained that consumers will say goodbye to joggers and turn to silk pajamas. Satin pajamas and classic pajamas will be popular for all ages. Searches for the aesthetics of silk nightdresses will increase eight times, while transparent nightdresses will increase five times, and men's nightwear will double. As pajamas have their own dress code, searches for casual underwear will increase 96 times-even if it's just a one-person party.

Pinterest marketing director Louise Richardson said in a statement: “Pinterest attracts planners, which means that people come to the platform to find inspiration for the next thing they want to do, try, or buy. This Let us have a unique view of what the future holds and what the next big trend might be-it's a bit like owning a crystal ball!

"When it comes to 2022, whether you are planning your next adventure, trying a new recipe or exploring a new look, there will be a trend for everyone. My personal favorite? Dopamine dressings! I'm very happy with the vibrant costumes and colorful accents. Swatches will become a trend, and searches for "electric blue clothing" and "rainbow dresses" have shown an upward trend."

Speaking of beauty, Pinterest predicts that we will add brilliance to everything. Generation Z leads the trend, unleashes creativity and decorates the entire body, from an 85% increase in tooth gemstones to a 110% increase in crystal eye decorations.

Nail art will become a major trend in nail art, and landscape-style designs will be portrayed as people’s fingers-earth, desert, and constellation-style designs are all emerging trends, especially among millennial searchers. Search volume for Galaxy nail art increased by 115%, followed by desert nail art, which increased by 105%, while search volume for Aurora nail art quadrupled and geode doubled.

In 2022, popular broken hair will be the hottest trend, soft layers and timid tailoring make way for hard-to-miss styles, such as mullet, which is as high as 190%, octopus hair and bob wigs are the most popular-Generation Z Request appearance.

Next year, people will celebrate their natural texture with big hair styling technology. As people look for new beauty inspiration through Pinterest's hairstyle search function, Generation Z is driving a space bun and high-fluffy hairstyle. High puff hairstyles increased by 165%, while space bags increased by 100%, and natural short hairstyles increased by 185%.

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