In order to take the holiday cheer to the next level, the collection includes a limited edition collaboration sweater between Budweiser and Franzia, a toast to Buds and Franz

The Franzia holiday collection includes limited edition sweaters between Budweiser and Franzia to toast Buds and Franz. (Photo: Business Wire)

The Franzia holiday collection includes limited edition sweaters between Budweiser and Franzia to toast Buds and Franz. (Photo: Business Wire)

Ripon, California--(BUSINESS WIRE)--The world's most popular wine 1 Franzia® today announced the launch of its annual holiday collection. This year, string lights have a new meaning. A festive sweater shows a Franzia box covered with real holiday lights, and an adult jumpsuit covered with Franzia boxes and holiday lights patterns. This year's holiday collection also includes bathrobes and sweatpants with the same Franzia box and light pattern, as well as winter Franzia socks.

The highlight of the holiday series is the collaboration between Franzia and the beer king Budweiser. The limited-edition holiday sweaters provide beer and wine lovers with the best of both worlds by highlighting two classic brands, and a toast to the friendship with Buds and Franz. The collaboration started with a survey of shopper data, which showed that buying Budweiser with Franzia is twice as likely to interact with standard brands2. Buds and Franz are buying these two brands, and now these fans can express their enthusiasm. This fun and uniquely designed collaborative holiday sweater (half of the sweater highlights Buds and the other half highlights Franz), now available on the Franzia Merchandise website for $50.

“Franzia is about getting friends together to drink a box of wine. We want Franz to enjoy the time together during the holidays while wearing our wine-loving boxed holiday sweaters, bathrobes and sweatpants,” said Franzia marketing manager Katie Hoefs . "We are particularly pleased to be able to unite two iconic American brands Franzia and Budweiser to bring a little extra happiness to all of our Buds and Franz this holiday season."

This joint sweater brings the in-store promotion between Franzia and Budweiser to life. Throughout November and December, in selected markets, purchase a box of 12 packs of Budweiser and a box of 3 liters or more of Franzia can enjoy a $5 discount. Coordinate the rebate through www.mybeerrebate.com.

To purchase Budweiser and Franzia holiday collaboration sweaters, additional Franzia merchandise, and to learn more about Franzia's award-winning wines, please visit Franzia's website www.Franzia.com.

Franzia has more than 100 years of winemaking history. The winery was founded by Teresa Franzia, who planted her first vineyard in 1906, and in 1930 established the Franzia Brothers Wine Company with a loan. In 1985, Franzia became the first American wine brand to package wine in a box. Today, Franzia continues to work hard to maintain Teresa's quality, freshness and value tradition, winning more than 150 awards from competitions and critics. The brand is celebrating its 26th year as the world's highest-selling wine. For more information about Franzia, please visit www.Franzia.com, Facebook, Instagram and YouTube.

1 Impact Data Bank 2019 edition 2 Catalina Franzia basket survey, 13 weeks, as of March 17, 21

Double Forte Patricia Denci, 401-965-9125 pdenci@double-forte.com

Franzia today announced the launch of its annual holiday merchandise collection, which includes a collaboration sweater between Franzia and Budweiser.

Double Forte Patricia Denci, 401-965-9125 pdenci@double-forte.com