Melbourne men’s French pajamas business made $1.9 million during the lockdown | news.com.au-Australia’s leading news site

2021-12-16 07:28:23 By : Ms. Shelly Pan

Due to the "crazy" demand for a certain product and the Australians are in lockdown, the University of Melbourne dropout students earned seven figures in just over a year.

After overcoming a "crazy" desire for comfortable clothes during the lockdown, a student who dropped out of the University of Melbourne earned a seven-figure in a little over a year.

Jack Tanasi, 23, launched Frenchie Wear in June 2020, and since then, the company's revenue has reached $1.9 million.

In March last year, Australia fell into the throes of a national lockdown due to the coronavirus pandemic. The then 21-year-old Melburnian realized that now was an opportunity to start his own product.

He created a "Frenchie"-a hybrid of a nightgown and a hoodie-named after the fashionable French bulldog.

When his French hoodie became popular, Mr. Tanasi knew he was doing something, and his first month's income was $69,000.

"I was shocked," he told news.com.au. "The money just came back."

July 2021 is July 2021. Sydney was trapped in the final 106-day lockdown, while Melbourne is undergoing the fifth rapid lockdown, which proves that the blocked Australians want to pamper themselves.

The home service company earned $387,000 in revenue in just 31 days.

Mr. Tanasi had only been there for four days before he decided that it was not suitable for him.

He started in marketing positions, helping small businesses get started with social media.

The fledgling entrepreneur waited until the right idea appeared before starting his own business.

He purchased this hoodie from a Chinese factory and invested $18,000 to start the business.

"All my savings are invested in it, every dollar I invested," he said.

In order to pay for the brand, the young man took four jobs-real estate, marketing, ice cream shop and retail.

A friend of Mr. Tanasi also invested $18,000, but he was later bought out by the company.

Fortunately, when the business was ready to start in June last year, Melbourne was already in another lockdown.

"In the lockdown, we know that people will be trapped at home," he added.

He used his grandparents' garage to store products and recalled packing orders until 3 am.

Since then, Frenchie Wear has expanded its products to other comfort products such as socks, sleeping masks and pillowcases.

The company started as an e-commerce company and has now expanded to physical stores, including Chadstone Shopping Center.

They have also just reached an agreement with Westfield to order online and storefronts in Melbourne and Perth airports.

The main buyers are Melbourne, followed by New South Wales, Adelaide and New Zealand.

There are six people working directly under him, and he also has a warehouse.

Most days, he gets up at 6 in the morning and works until 9 in the evening.

Is there a similar story? Contact alex.turner-cohen@news.com.au

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