There is nothing more appropriate than wearing a soft, comfortable gown-except to be surrounded by a warm hug. But unlike a quick hug, you can always be wrapped in a robe as needed, especially in winter. Whether it's an important part of the morning coffee ritual or like to snuggle in a plush robe while watching TV at night, everyone needs a robe hung on a bathroom hook. More than 8,000 Amazon shoppers agree that the Heartnice soft long bathrobe is the perfect choice.

Available in 30 colors and patterns, this economical choice has everything you need for a comfortable robe: super soft material, long length, spacious pockets and internal and external ties to keep it close to the body. In addition, some colors have hoods to provide extra warmth. But most importantly, unlike most luxurious, hotel-quality bathrobes, you don’t have to spend a penny on this bathrobe—it only costs $40 (some colors currently sell for $32). 

buy it! Heartnice Ms. Light Grey Soft Long Bathrobe, $31.99 (original price $39.99), amazon.com

Shoppers are full of praise for the comfort of this gown, calling it "soft as velvet", "very close to the body" and "suitable for lazy rainy days." Although it is affordable, customers say it seems more expensive than it actually is, and one shopper claimed that it "looks and feels like [it] comes from a high-end department store." A happy critic even called it "this year's favorite product".

Related: Call all shoppers! Sign up to receive carefully selected deals, celebrity fashion inspo and more information sent via SMS.

In cold weather, people like to tie up clothes to keep them comfortable inside, and this bathrobe can do the job. From lazy weekend mornings to cozy nights by the fire, shoppers say they wear bathrobes for several hours. Although it is classified as a female gown, men also like it. "My husband tried this robe and didn't want to take it off," one shopper wrote. "My best friend/roommate gave it a try and immediately asked me to send her the link." 

So, if you are looking for a Christmas gift, even the most picky person on your list (or you just want to treat yourself), this highly acclaimed robe can meet your needs. Shop for women's plush gowns in more colors below.

buy it! Heartnice Ms. Dark Grey Soft Long Bathrobe, $31.99, amazon.com

buy it! Heartnice black women's soft long bathrobe, $31.99, amazon.com

buy it! Heartnice Women's Coral Pink Soft Long Bathrobe, $31.99 (original price $39.99), amazon.com